POOR old Qatar. This was supposed to be the week where the country’s name would be on the world’s lips, where you would hardly be able to move for the wall-to-wall advertising and hype-building as football’s grandest event comes to town.
We are now only a matter of days away from the world’s biggest sporting spectacle kicking off, yet those with only a passing interest in football could be forgiven for not even realising that the World Cup is taking place.