For many sports fans, attending a game and drinking beer go hand in hand. Well aware of this, AB InBev’s Budweiser spends about $75 million every four years to be the official beer sponsor of the World Cup.
But now, in a stunning reversal just ahead of Sunday’s kickoff, host country Qatar—a Muslim-majority nation that will be first in the Arab world to host the event—says it will ban alcohol sales within World Cup stadiums, something it had initially agreed to allow.
