Australia’s largest airline, Qantas, recently put a deal on its website offering heavily discounted first-class tickets for return flights between Australia and the US. Customers alert and lucky enough to capitalise found themselves paying 85% less than the usual first-class fare, which is upwards of A$20,000 (£10,300).
The problem? The offer was a mistake due to a coding error. The airline soon realised this and took it down. It then decided to switch the roughly 300 customers who had made the purchase to business class at no additional cost (the discounted fare was a fraction of the usual business class prices as well).
