The PWHL is taking on two prominent names in North American sports as its first two investors in reaching a major milestone in the privately-backed league's fast-rising trajectory, and representing yet another sign of women's hockey's promising future.
Coming on board as strategic partners are the Detroit-based Ilitch Companies, and the Larry Tanenbaum-backed Toronto-based Kilmer Sports Ventures, the league announced Monday.
The two multi-sports-team-owning groups bring a wealth of financial backing, business connections and influence to a 12-team league that's doubled in size since being established in June of 2023.