PVR INOX on Tuesday unveiled PVR INOX SMART Cinemas, a new exhibition format aimed at expanding its footprint in India's tier-III cities through a capital-efficient franchise model, as the country's largest multiplex operator looks to tap rising demand for organised entertainment beyond metropolitan markets.
The new concept will be rolled out primarily through a Franchise-Owned, Company-Operated (FOCO) model, allowing developers and entrepreneurs to own cinema properties while PVR INOX manages operations. The company said the model is designed to accelerate expansion while making premium cinema experiences more accessible in smaller cities.
