Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their colours: the 'blues', the 'reds'. And that can set things up for a clash when it comes to front-of-shirt logo sponsorship deals.
Brand placement in football can often be controversial, but the presence of the Red Bull logo on the Leeds United 2024-25 kit seems particularly discordant. Leeds are blue and yellow. The Red bull logo is red, logically. And that happens to be the colour of arch rival Manchester United.
