And so it’s finally over. Last week, Microsoft completed its $69bn purchase of Activision Blizzard, sealing a deal that many called the biggest in video game history (although they are overlooking the 1965 merger of Nihon Goraku Bussan and Rosen Enterprises to form the glorious Sega Enterprises, but let’s not get into that).
Microsoft was keen to slightly downplay the significance of the moment in its own press release, pointing out that it will become only, “the world’s third-largest [emphasis my own] gaming company by revenue, behind Tencent and Sony”. However, we all understand the awesome power it now wields, with Call of Duty, World of Warcraft, Overwatch and Candy Crush Saga under its command.
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