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Fortune
Fortune
Lance Lambert

Purpose-driven leadership drives growth

A man with graying hair and glasses speaks to someone off-camera. (Credit: Anindito Mukherjee/Bloomberg via Getty Images)

Ultimate success cannot be engineered, argues author Simon Sinek, it derives from a team collectively knowing why they get up and go to work every day. Distinguishing between “leaders” in a position of authority and “those that lead,” Sinek revealed people follow the latter not because they have to, but because they want to—for their own sake. Only then can a team be inspired to deliver maximum effort and achieve the impossible.

For the fifth year in a row, Fortune partnered with Indiggo to publish the ROL100®, a unique ranking that captures the ReturnOnLeadership® of the top 100 companies in the Fortune 500.

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