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The Guardian - AU
The Guardian - AU
Business

Purpose and profit: a fresh approach to banking

small child standing in front of and looking at a row of solar panels
Sustainable investment is about business that doesn’t compromise the wellbeing of future generations Photograph: Iuliia Bondar/Getty Images

Now more than ever, more of us prefer to bank with a financial institution that genuinely cares about the future of the planet. We want to know our funds are not being used to prop up environmental polluters.

Research bears this out. A recent study by the Responsible Investment Association Australasia found more than 80% of us expect our savings to have a positive effect on the world.

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