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The Guardian - UK
The Guardian - UK
Lifestyle
Sarah Marsh Consumer affairs correspondent

Purple reins: Philippine export ban casts shadow over UK’s love of ube

One purple drink in plastic cup, next to read and white drink with a scoop of purple ice-cream on top.
Mama & Sons in Kentish Town reports rising demand for ube smoothies and other purple treats. Photograph: Jon Clements/The Guardian

In a corner of north London on a weekday morning, Filipino cuisine is thriving: diners at Cafe Mama & Sons in Kentish Town are making their choices, and one of the most popular items on the menu is the ube ice-cream sandwich. It’s easy to see the appeal of the light, fluffy bun encasing a purple scoop of ice-cream.

The owner of the cafe, Omar Shah, says ube – a vibrantly purple root vegetable long-beloved in the Philippines – has exploded in popularity in the UK. Just when he thinks it has reached its peak, it becomes “even more popular”. And this year, he says, has been no exception.

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