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Birmingham Post
Birmingham Post
Business
Tamlyn Jones

Purity Soft Drinks lands brace of supermarket listings

A Black Country drinks business has secured two new high-profile listings for its products. Purity Soft Drinks has won the prestigious contracts with supermarket chains Sainsbury's and Co-op.

The Wednesbury-based firm makes the Juiceburst and Firefly soft drinks, with the latter being sold in Co-op stores across its central England portfolio for the first time.

Distribution of Juiceburst has been extended nationally with the Co-op, making some flavours of the drink available in more than 260 stores.

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