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Fortune
Fortune
Sheryl Estrada

Purdue University professors created a formula that's attracting more students to accounting

Purdue Purdue University
(Credit: Getty Images)

Good morning.

The business world needs more CPAs. And to build a pipeline, professors at Purdue University are on a mission to shatter the stereotypical image of an accountant. And part of the plan includes tailgating at football games.

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