Punthai Coffee Co, the operator of Punthai Coffee, has set its sights on increasing the number of its coffee shops to reach 5,000 over the next five years, up from 300 shops last year.
At least 300 new shops would be opened this year, with 40-45% of them being invested by the company's franchisees, while the remainder would be handled directly by the firm, according to Pitak Ratchakitprakarn, the company's managing director.
