
In the 1980’s, the brand Prego ran a television ad for tomato sauce with the repeated phrase, “It’s in there.” It featured a dad softly criticizing his son and daughter-in-law for using bottled sauce instead of making their own from scratch, because in his opinion there was no way anything commercial could compare to homemade.
In a heavy Italian accent, the son tells his dad, “It’s in there,” every time his father rattles off each necessary ingredient for the perfect sauce.