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Evening Standard
Evening Standard
William Hosie

Pumped-up nonsense or the real deal? Peter Attia and the rise of bro science

Peter Attia Donald Trump Andrew Huberman Podcast The New Yorker

One of the biggest stories to come out from Donald Trump’s victory in US the presidential election is the power of the podcast. Specifically, the power of the Joe Rogan Experience, the most popular programme in the world. Did it help the Donald win the election? There’s a strong case to be made for it. Rogan, whose podcast holds huge sway over legions of young men, a critical demographic which Trump's campaign continually courted, explicitly endorsed the winning candidate the day before the election right after he published an episode with Trump’s biggest cheerleader, Elon Musk.

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