Pudsey Bear and actor Lenny Rush can be seen embarking on their new BBC roles as “TV big cheeses” in a sketch for the broadcaster’s annual appeal show, Children In Need.
In a voiceover from a clip that showed the yellow bear and the 16-year-old TV star being photographed outside BBC Broadcasting House, Mel Giedroyc said Rush had “vowed to put children at the heart of absolutely all BBC programming with immediate effect”.
