New York Fashion Week Spring 2025 may have just gotten underway, but Pucci just stole some of the seasonal spotlight by dropping its Fall 2024 collection. Not only that, the Italian fashion house simultaneously introduced its Fall 2024 campaign featuring Amelia Gray.
No one does prints quite like Pucci and its new Parade collection is concrete proof. From the classic colorful patterns to more neutral motifs, the pieces serve as great transition devices to stylishly move from summer into fall. The ads are just as eye-catching, Snapped by photographer Johnny Dufort, Gray strikes several poses to showcase all the goodies, including some must-have accessories.
Check out more of Pucci's Fall 2024 collection and the accompanying campaign on Pucci's Instagram.