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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Pubs furious at Co-op ad urging Euro 2024 fans to ‘stay in’ with a meal deal

Happy people celebrating in a pub
Fans celebrate England's victory over Slovakia at the Euro 2024 championship on 30 June at a pub in London. Photograph: AP

Publicans have called on the Co-op to pull a “disgraceful” TV advert that urges the supermarket’s customers to watch the Euro 2024 football tournament at home rather than going to the pub.

The Co-op Food ad says it is hard to see the TV screen in the pub and suggests customers instead “stay in” and take advantage of a beer and pizza deal the supermarket is promoting.

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