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AAP
AAP
Business

Dan Murphy's owner trims margins to boost sales

Endeavour Dan Murphy BWS Jayne Hrdlicka Inflation Interest Rates
The owner of Dan Murphy's has increased sales but that's yet to translate to higher profits. (Jay Kogler/AAP PHOTOS)

The owner of liquor chain Dan Murphy's says it put customers before profits after cutting prices to stay ahead in the highly competitive bottle-shop segment.

Endeavour, which also owns the bottle shop chain BWS and hundreds of pubs, reported a bottom-line interim net profit of $247 million, which was down about $50 million on its previous first-half result.

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