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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

PubMatic Activate Dentsu GroupM Havas Mars CTV
PubMatic

PubMatic said it launched Activate, a new technology that enables buyers to access premium video and CTV inventory on Pubmatic’s programmatic platform via direct deals.

Launch partners include dentsu, GroupM, Havas, LG, Mars and Omnicom Media Group Germany.

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