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International Business Times UK
International Business Times UK
National
David Unyime Nkanta

Publishers Blame Google AI for Traffic Losses; Now UK Grants Them Power to Block Content Use

UK media organisations have been given new powers to control how their content is used in Google's AI-powered search tools, in a landmark regulatory shift aimed at addressing concerns that AI-generated summaries are undermining traffic to news websites.

The move comes amid growing tension between publishers and Big Tech firms over the future of online news distribution, with media groups arguing that AI summaries reduce click-through rates and threaten the economics of digital journalism.

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