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Wales Online
Wales Online
National
Ellie Forbes & Shane Jarvis

Public will find it hard to accept Charles as King, claims royal expert

A royal expert has warned that it won't be easy for the public to accept Charles as king – and claimed that the Royal family will face fresh challenges after the Queen’s funeral.

Pauline Maclaran, a professor of marketing and consumer research at Royal Holloway University, co-authored with Cele C. Otnes the book titled Royal Fever: The British Monarchy in Consumer Culture. Prof Maclaran said there would be an adjustment period for the royal brand as it transitioned into the King Charles III era.

She said that there would be a honeymoon period for the new King as the public waited for his mother’s funeral to take place. But she warned it would be harder for Charles to gain public sympathy amid the scandals involving his brother Prince Andrew and with his second son Harry and his wife, Meghan.

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