The boss of the pub and hotel chain Fuller’s has said that the evening kick-off times of World Cup matches will provide a double-hit of business through the peak summer period, as the group gets “garden-ready” for fans before the tournament.
Simon Emeny, the chief executive of Fuller, Smith & Turner, said there had been strong advance bookings for the World Cup and that it had spruced up garden areas across its 337 pubs, hotels and inns to cater for a bumper summer.
