SET-listed developer Pruksa Holding (PSH) has maintained its revenue and sales targets at 15 billion baht and 16.5 billion baht, respectively, despite a slight decline in the first quarter, banking on a stronger performance in the fourth quarter.
Dhira Thongwilai, chief executive of Pruksa Real Estate, the housing development arm of PSH, said the company remains confident of achieving both targets, supported by the completion of two condominium projects in the fourth quarter.
"The transfer of the two condominium projects is expected to contribute substantial revenue," he said. "In the final quarter, all of our planned low-rise housing projects will be launched, focusing on the upper-mid segment where purchasing power remains resilient."
This is expected to help drive strong sales momentum during the period, giving the company confidence that it will achieve the sales and revenue targets set at the beginning of the year.
In the first quarter of 2026, PSH recorded revenue of 3.43 billion baht, down 7.4% from the same period last year.
Of the total, revenue from its real estate business declined 8% to 2.66 billion baht, while its healthcare business grew 10% year-on-year to 562 million baht.
Mr Dhira said the residential market during the rest of this year is expected to remain highly competitive, with developers continuing to rely on price competition and promotional campaigns throughout, despite rising development costs driven by higher oil prices amid the conflict in the Middle East.
The company has 7.5-billion-baht's worth of unsold, ready-to-transfer units available during the second and third quarters, which are not affected by rising construction costs and can immediately generate revenue upon transfer.
Meanwhile, both condominium and low-rise housing projects that have already commenced construction have secured contracts with contractors in advance.
"The impact from rising construction costs due to higher oil prices is likely to affect only new projects that have not yet begun construction," he said. "We are trying to maintain construction costs by negotiating with large partners, and expect the impact to remain limited."
"However, if price adjustments become necessary, the company will consider them carefully and set selling prices at levels homebuyers are willing to pay," he added.
For its hospital business, PSH has maintained its revenue target of 2.6 billion baht and continues to develop its centres of excellence while expanding both domestic and international patient bases.
Vimut Hospital on Phahon Yothin Road opened its women's health department in the first quarter as planned, while continuing to promote its gastroenterology, brain and neurological care departments.
Meanwhile, Vimut-Theptarin Hospital is focusing on diabetes, thyroid and endocrine treatment, while expanding services in mental health care, wellness, and gastroenterology.
