
Reflecting on the current state of the brand, Xbox boss Phill Spencer has concluded that the Xbox One and PS4 generation was the "worst generation to lose."
During an interview with Kinda Funny, Spencer pointed out that great games alone won't pull Xbox out of its third-place position in the console race. "We lost the worst generation to lose in the Xbox One generation, where everybody built their digital library of games," Spencer says. "So when you go and you're building on Xbox, we want our Xbox community to feel awesome, but this idea that if we just focus more on great games on our console, somehow we're gonna win the console race, I think doesn't really [match] the reality of most people."