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Jon Lafayette

Prudential Signs Multi-Year Deal With Disney To Be Presenting Sponsor of Rose Bowl

Disney Rose Bowl Prudential

Prudential said it signed a multi-year agreement with Disney Advertising and the Tournament of Roses to be the presenting sponsor of the Rose Bowl Game through the 2025-26 college football season.

Prudential replaced Capital One as the presenting sponsor of the Rose Bowl with the January 2023 game.  

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