Ikea is known for a wry sense of humour in its advertising. It often mocks advertising tropes in general, and it memorably poked fun at Apple in a direct send up several years ago. But now the shoe, or the TÅSJÖN slipper, is on the other foot.
The vintage furniture firm Vinterior has created a cheeky billboard ad mocking Ikea, and it's been appearing directly alongside the Swedish furniture giant's own posters at London Underground stations. The piece even mentions the famous 'Swedish meatballs' sold at Ikea branches in the UK (see our pick of the best print ads).
