Conor McGregor and Proper Twelve have been linked since the whiskey brand’s inception in 2018 – but not any longer.
On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand, according to a report from the Irish Indepedent.
“Since 2021, Proximo Spirits has been the 100pc owner of Proper No. 12 Irish Whiskey,” Proximo Spirits said. “Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.”
