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PC Gamer
PC Gamer
Lincoln Carpenter

Promise Mascot Agency is a game where you can entice a big, sobbing tofu guy with employee benefits, and I think that's beautiful

Yesterday, Paradise Killer developer Kaizen Game Works released a nine-minute gameplay deep dive video for its next game, Promise Mascot Agency. It's a gameplay overview that gets both more inscrutable and more compelling with each passing minute, and for a surreal management game following in the footsteps of Paradise Killer's metaphysical murder mystery, I'd hope for nothing less.

As disgraced Yakuza lieutenant Michizane "Michi" Sugawara, players will embark on what the video calls "a journey into the underworld of Japan, with a twist," which is a hell of a way to describe being exiled to a cursed town to manage the crime family's last business after losing its fortunes in a mysterious betrayal. That business happens to be a failing mascot agency, in a world where mascots are "living creatures that were born from the earth at the dawn of time," according to Kaizen.

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