A bog-hearted entrepreneur has created an award-winning social enterprise that lends prom outfits to young people whose family can't afford a dream dress or new tuxedo.
Ally Elouise, from Llandudno, had the idea for Prom Ally while studying law at Liverpool John Moores University.
Having watched a documentary about poverty in Britain, which included families struggling with the financial burden of purchasing a high-end outfit, Ally decided to act.
