Markets regulator Sebi is using artificial intelligence and data analytics to track misleading financial advice on social media, as a new investor survey showed that 62% of investors are influenced by finfluencers. In its annual report, the market regulator said trust in the digital era can no longer be protected only through exchanges, clearing corporations and depositories.
"Data has become a second layer of market infrastructure, making the quality of market data, the integrity of data systems and governance of data use central to investor protection," it said.
