Program seeks to promote respect among men and boys

"We must take important steps to address violent behaviour before it starts," Amanda Rishworth says. (Darren England/AAP PHOTOS)

Tackling harmful gender stereotypes among young men and boys is the goal of a government-led social media push.

Shocking research shows one in four Australian teenage boys look up to social media influencers such as Andrew Tate who perpetuate harmful stereotypes and even condone violence against women.