A team of UCLA scientists has gone viral after turning to an unlikely platform to help save one of the world’s longest-running wildlife studies.
Facing mounting funding pressures, the researchers launched an Onl**ans page called OnlyMarms, where supporters can watch videos of yellow-bellied marmots while helping fund the decades-long project.
The unusual fundraising effort quickly captured the internet’s attention, with one user writing, “UCLA scientists turning to marmots for funding is wild. I guess even rigorous research needs a side hustle sometimes.”
