Over half of young girls have been inspired to take up a new sport by professional sportswomen like Emma Raducanu or England's national women's football team, the Lionesses, research has found.
The survey of 1,000 girls, aged 11 to 17, found 60% believe having an inspirational role model is the best way to kickstart a sporting journey.
A third (34%) of young female football players said they were encouraged to do so after watching inspirational sporting moments, like the progress of the Lionesses.
And three in five believe success for the Lionesses at the European tournament, kicking off later this week, will inspire even more girls their age to give football a go.
Tennis is also popular among girls, with more than a third (38%) having played it, and 27% of these being inspired by Emma Raducanu’s heroics on the court.
The research was commissioned by Continental Tyres, an official partner of the England Lionesses, who get their campaign underway against Austria this Wednesday.
Peter Robb, from Continental Tyres, said: “We want people right across the country to rally behind the Lionesses throughout this month as the tournament gets underway on home soil.
“There’s no better feeling than when football fever grips the nation – and moments like this also play such an important part in inspiring young people to play the game.
“We’ve been involved in women’s sport – football in particular – for well over a decade now. It’s been amazing to see how the game has grown, with attendances and participation rocketing.”
As many as 44% of the girls surveyed, by OnePoll, have experienced watching women’s sport in person.
A third have been to a football match, while three in ten have attended a tennis match.
And nearly half (45%) plan to watch the Lionesses at the highly anticipated tournament.
In fact, 46% are of the view that seeing more successful sportswomen in action would even inspire their own dreams to pursue sport professionally.
However, half believe that there are barriers facing girls their age when it comes to following a career playing sport.
Of these, 43% believe there are not enough different sports offered to play at school, while 41% feel as if there isn’t any information available about where girls can play.
But when discussing the benefits they have experienced of playing sport, the top advantages were named as enhancing teamwork skills, and having a better understanding of the importance of exercise.
And 35% of girls, aged 11 to 17, say participating also helps to establish a “never give up” attitude – while over half (54%) hope they will continue to play the sports they love into adulthood.
Karen Carney, the TV pundit who amassed a massive 144 caps for the Lionesses, has teamed up with Continental Tyres to support their roadshows to encourage fans to get tournament-ready.
She said: “Female sport has been through massive growth in the last few years, and we can see that with the fans in the WSL and Continental Tyres Cup.
“This summer's tournament provides the perfect platform to inspire a next generation.
“The girls we are seeing take part in these events are learning skills and having fun. With a fantastic summer ahead of us they'll no doubt be inspired, and could even be future Lionesses.”
Peter Robb added: “We are really excited to cheer on the Lionesses this summer.
“We have been visiting tournament cities over the last two months handing out free fan packs with all the essentials to get fans in the mood for the big games, and also giving them a chance to meet their heroes from the Lioness camp.
“We’re proud to be a part of the Lionesses’ journey, both on the pitch and as they inspire the next generation.”
To learn more about Continental Tyres’ support of the Lionesses, visit here.
