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Wales Online
Wales Online
National
Neil Shaw

Professional cuddler charges people £75 an hour for a hug

A professional cuddler has clients queueing up to pay £75 - for an hour-long hug. Trevor Hooton, 30, who goes by 'Treasure' set up their business several months back - which offers 'cuddle therapy'.

Treasure, who is based in Bristol, charges £75 for an hour-long cuddle session. Their business, 'Embrace Connections' also offers other services including 'connections coaching' to help people struggling to build relationships with others.

Treasure explained what they offer is more than just a hug - it's about "pouring care, affection and goodwill into someone through touch". They admitted not everyone understands exactly what his business offers - with some even mistaking it for sex work.

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