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Wales Online

Jake Meeus-Jones & Steven Smith

Professional cuddler branches out into group snuggle parties

A professional cuddler who earns £75 for an hour long hug is now hosting cuddle parties where strangers can snuggle in a group setting. Trevor Hooton, 30 - who goes by 'Treasure' - set up their cuddle therapy business in May 2022.

Treasure charges up to £75 for an hour-long cuddle session as well as 'connections coaching' to help people struggling to build relationship others. Their business - 'Embrace Connections' - is now offering 'cuddle parties' for £30 a session where people can come together "to explore and enjoy non-sexual physical connection in a safe, structured environment".

The cuddle parties see groups come together and spend time gaining trust and understanding physical touch - before gathering for a "shared comfortable, cozy cuddling experience", also know as 'cuddle puddle'.

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