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Evening Standard
Evening Standard
Entertainment
Lauren Del Fabbro

Production company Fremantle launches AI-focused studio to ‘drive innovation’

Fremantle Poor Things
Poor Things production company Fremantle has launched an AI studio (Jonathan Brady/PA) - (PA Archive)

The production company behind Poor Things and Priscilla has launched an artificial intelligence (AI) focused label.

Fremantle’s Imaginae Studios will operate as an independent brand and use AI for “pushing production boundaries and driving innovation”.

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