Producing superstars like Ben Stokes the way to grow rugby, says Premiership chief

Simon Massie-Taylor, the chief executive of Premiership Rugby, believes that the game needs to work better together to create more superstar players if it wants to grow.

Massie-Taylor’s background is in marketing at the RFU and, speaking on Lawrence Dallaglio’s Evening Standard Rugby Podcast, he said the sport needs to do more to promote itself, with a “change in mindset” required.