
Tearing down the Hamilton Straight of Silverstone in pole position is the ultimate dad fantasy—a daydream certainly fueled by Lando Norris’s F1 Grand Prix win last weekend. But with Prodrive’s latest driving simulator—a company that has spent over 40 years making racecars—the real thing, give or take, can now take place in your front room.
The first thing to say about the Prodrive Racing Simulator is that you probably can’t afford it. That’s nothing personal, it’s just a highly bespoke driving simulator that costs at least £60,000 — a number likely to grow with more personalisation. (For some context, this could buy you two real second-hand BMW X3s, or a phalanx of Ford Focuses).