Kitchenware brand ProCook has appointed former Dunelm director Angela Porter as its new chief marketing officer.
Ms Porter has more than 15 years of brand strategy experience within retail and e-commerce, and had previously held senior positions with GVC Ladbrokes Coral and Vodafone.
As brand marketing director at the gambling firm Ms Porter oversaw a shift in brand positioning and an overhaul of cross-channel communications of Ladbrokes and Coral.
Gloucestershire firm ProCook, which listed on the London Stock Exchange last year, said its new recruit had also raised the profile of furnishing retailer Dunelm, delivering “strong commercial results”.
Daniel O’Neill, chief executive and founder of ProCook, said: “As the business continues to grow, we’ve reached a point where we will benefit immensely from bringing in an experienced CMO who can help drive us forward to new highs.
“It’s easy to understand why Angela has had the success in her career to date – she’s a very dynamic personality, passionate about customers and someone I’m really looking forward to working with.”
Ms Porter said joining the board of family-run ProCook, which sells its products through its website and a portfolio of more than 50 UK stores, felt like a ”natural fit”.
She added: “My true passion lies in helping brands cut through the noise to reach their customer in creative and inspiring ways, and there is no better place to execute this approach than at a direct-to- consumer brand like ProCook.
“I’ve watched ProCook’s rise for some time now and I’m delighted to join at such an exciting stage in its journey.”
ProCook employs around 200 people in Gloucestershire and has a total workforce of 700 employees.
Last year Mr O’Neill, who launched the business more than 25 years ago by selling cookware sets through catalogues, said last year’s float would “elevate” brand awareness allowing ProCook to compete with the likes of Le Creuset, Tefal, Denby and to recruit and retain high quality talent.
Earlier this month the company said it was in a strong financial position to weather a contracting kitchenware market, with consumer confidence hitting lows “not seen for many years”.
In a set of preliminary results for the 2022 financial year, it reported 29.5% year-on-year revenue growth to £69.2m - up from £53.4m in 2021.
Gross profit also increased to £45m up from £35.9m, with underlying profit before tax at £9.5m - up from £8.3m a year earlier.
Read next:
- ProCook warns cost of living crisis creating 'challenging' market
- Online marketplace OnBuy appoints new marketing director
- UK's best places to work list includes two Gloucestershire firms for 2022
- Bristol kitchen business expands into new workshop to meet demand
Like this story? Why not sign up to get the latest South West business news straight to your inbox.
