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Fortune
Fortune
Peter Vanham, David Meyer

Pro-ESG and anti-ESG activist investors have more in common than you might imagine

ESG STRIVE Bluebell BlackRock Larry Fink Peter Vanham Vivek Ramaswamy
Larry Fink, chief executive officer of BlackRock Inc., speaks during a Bloomberg event on the opening day of the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, Jan. 21, 2020. (Credit: Simon Dawson—Bloomberg via Getty Images)

Good morning. Peter Vanham here, filling in for Alan.

What do an environmentally-minded activist investor and an anti-ESG activist investor have in common? More than you would think, if Bluebell and Strive are examples to go by.

Both firms made headlines this week. London-based Bluebell demanded several governance changes at BlackRock, including a replacement of CEO Larry Fink. It said the company’s inconsistent messaging over ESG hurt its reputation—and its investors. It wants a new CEO to ensure Blackrock’s environmental and social stewardship is about actions, not words.

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