“Let me tell you a story,” Rishi Sunak says in his soft-voiced campaign launch video, highlighting his status as the grandson of hard-grafting Indian immigrants.
If he wins the race for No 10, the 42-year-old would be the first person of colour to be the UK prime minister, and the first practising Hindu, in a historic break with the past. Yet, in other ways, his story is as establishment as it comes: private school, PPE at Oxford, the City, the Tory party.