Beautynova, the professional haircare platform, has been acquired by private equity firm PAI Partners from Bluegem Capital Partners for an undisclosed amount. PAI Partners announced that the acquisition would be made through its fund dedicated to mid-market opportunities, with PAI becoming the majority shareholder holding a controlling stake. Bluegem will retain a significant shareholding, along with a syndicate of Bluegem co-investors.
Headquartered in Italy, Beautynova is the owner of premium haircare brands such as Milk_Shake, Z.one concept, and Medavita. The company is renowned for developing professional haircare products spanning hair treatment, coloring, and styling, boasting over 18,000 formulas. Beautynova's products are exported to more than 70 countries, with 70% of its revenues coming from international markets, particularly the US and Europe, through both professional and consumer channels.
