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Latin Times
Latin Times
Entertainment
Clara Espinoza

Private Chats and Style Comparisons: The Evidence Behind HYBE's Costliest K-Pop Lawsuit

Min Hee-jin, CEO of ADOR, a subsidiary label of K-pop powerhouse HYBE, reacts during a press conference following her company's shareholder meeting in Seoul on May 31, 2024. (Credit: Photo by Han Myung-Gu / POOL / AFP) (Photo by HAN MYUNG-GU/POOL/AFP via Getty Images)

A question typed into a private chat has, eight months later, become the centerpiece of a multimillion-dollar lawsuit. BELIFT LAB, the company behind ILLIT, says Min Hee-jin — the former ADOR chief who built NewJeans — asked the group's own members whether she should "scold ILLIT," a message the agency presented as core evidence at Friday's closing hearing on September 11. The session, held at a district court on Seoul's west side, wrapped up in under an hour, clocking in at 55 minutes according to Korea JoongAng Daily's account.

A verdict is still two months away, but the timing doesn't favor BELIFT LAB. Seven months earlier, a different South Korean court had already backed much of what Min argued publicly about how closely the two girl groups resembled each other — a finding the judges weighing the defamation claim now cannot simply ignore.

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