Gov. J.B. Pritzker unveiled a glitzy $30 million tourism campaign Monday as part of Illinois’ efforts to bounce back after a huge drop in visitor revenue during the worst of the pandemic.
“Whether you’re a Land of Lincoln lifer looking to explore your own state or an out-of-town visitor who is curious about this state — that is the soul of our nation — Illinois is here to show you the best that we have to offer,” Pritzker said, speaking at the Shedd Aquarium, which, before the pandemic, drew about 2 million visitors annually.
