New York-based e-bike specialist Priority Bicycles is known for its chic and retro-inspired models that usually command quite a premium. There’s a growing market for electric bicycles that pack modern tech, but are designed to look old. These machines cater to those looking to adopt the e-bike lifestyle while looking cool doing so. Nevertheless, adding a dash of old-school charm to bikes unsurprisingly causes the bike’s price tag to rise.
With Priority’s newest e-bike model, the e-Classic Plus, the brand caters to the entry-level market with an attractive price tag, impressive features, and of course, classic styling. According to Priority, the new bike is designed as a capable all-rounder. "From casual cruising to light commuting, the belt driven e-Classic Plus provides a subtle energy boost without the maintenance demands and heft of other ebikes," the brand said in a press release.