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Bangkok Post
Bangkok Post
Business

Priorities revealed in latest Terra survey

Condo projects under construction alongside the BTS line in Samut Prakan. (Photo: Wichan Charoenkiatpakul)

A smart security system, after-sales service and a good neighborhood are the top three requirements consumers consider when buying a residential unit, according to property research and consultancy Terra Media and Consulting.

Sumitra Wongpakdee, managing director of Terra Media and Consulting, said a smart security system was the most important factor for consumers categorised as Gen X, Y and Z when purchasing a home, while the most important factor for Baby Boomers was a good neigbourhood.

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