Pringles has entered the Christmas number one race with a novelty version of an iconic carol - that's so catchy Diversity star Perri Kiely has even performed his own lip-sync to it on TikTok.
The crisp manufacturer has released The Pringles Single - a high-octane version of festive favourite Carol of the Bells - as their bid for the coveted number one spot.
And it seems that the old adage of 'once you pop, you can't stop' applies even to the manufacturer's music as the catchy electropop track has caught the ear of Perri Kiely.