The Principality Building Society has struck a title partnership deal for this autumn’s Cardiff half marathon. The race, which will be staged on October 1, is one of Europe’s biggest half marathons with more than 27,500 runners registered.
Now its 20th year, it is organised by not-for-profit social enterprise Run 4 Wales.
It’s chief executive Matt Newman said “As we prepare to celebrate the incredible two-decade milestone, we’re very excited to be working with Principality. We share very similar values around community, charity and diversity and we’re both committed to helping people reach their goals, whether that’s training to complete a half marathon or having a place to call home. Together, we’re really looking forward to seeing what we can achieve to make this year – our 20th year - even more special.
“Teaming up with such a prominent Welsh brand, which is based here in Cardiff but with branches across the country, we very much feel like we’re coming home and we’re certainly excited to see the Welsh capital go red in October.”
Principality is the largest building society in Wales and the sixth largest in the UK. As part of the title partnership it will have branding throughout the capital from the event start line at Cardiff Castle, along the 13.1 mile route which extends right down to Penarth Marina, to the finish in the civic centre.
Its chief executive Julie-Ann Haines said: “I am thrilled we are partnering with the Cardiff Half Marathon because we believe in helping people achieve their hopes and aspirations. It is such a well-supported event that unites people from diverse backgrounds across Wales. It creates a carnival atmosphere around the city, with thousands of people running to raise funds to support charities and communities, which are the same values we have as a leading Welsh company. It will be a great occasion and we will be with the runners every step of the way of their journey.”
Since the first half marathon in the city in 2003 runners have generated more than £20m for good causes. Run 4 Wales ploughs any profits from the event back into grassroots sport and community projects through its charitable foundation.
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