Principality Building Society’s chief executive Julie-Ann Haines says its multi-million-pound naming rights deal for the Principality Stadium has exceeded expectations while the relevance of the mutual sector has never been as important as banks increasingly retreat from the high street.
Addressing a meeting of Cardiff Breakfast Club, Aberdeen-born Ms Haines, also called for co-ordinated action between all stakeholders in the economy, from governments to developers, to address the perennial issue of a lack of new housing across the UK, while in terms of ethnicity in senior roles she admitted the Principality still has some way to go to be more reflective of society.
Ms Haines, who took up the role as the first female chief executive of the Cardiff-headquartered mutual in its 160-year history in 2020, negotiated the Principality’s naming rights deals for what was then the Millennium Stadium with the WRU back in 2015 and which took effect in 2016. The value of the 10-year deal was not disclosed, but is understood to be worth £10m, with Principality paying annually.
